According to a survey released by Nielsen, Facebook is the top ranking smartphone application (app) in Southeast Asia. Based on the Southeast Asia Top 10 Smartphone Apps, Facebook was chosen to be the most appealing smartphone app in Indonesia, Malaysia and the Philippines, and was ranked No. 2 in Thailand behind the popular Japanese messaging app called LINE.
Other popular apps included Google Play Store, YouTube, LINE and Candy Crush Saga, all of which appeared on the top 10 rankings in all four markets in Southeast Asia.
The ranking was based on the Nielsen Informate Mobile Insights covering the Philippines, Malaysia, Indonesia and Thailand.
“The importance and influence of apps within today’s highly competitive mobile market has soared in recent years,” said Sagar Phadke of Nielsen’s Telecom and Technology Practice in Southeast Asia, North Asia and Pacific. “Smartphone users in Asia are highly engaged in apps usage, and the app user base in Asia is growing rapidly, presenting huge opportunities for brand marketers to leverage apps to build lasting connections with consumers.”
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